Wayfinder DataSync: See Your Market in Unprecedented Clarity

DataSync unifies internal and external data with advanced Patient Mastering to deliver a single, reliable view of patients, payers, and market dynamics.

Healthcare systems often see only fragments of their market. Internal billing data shows activity inside the walls, while external claims add context but don’t always align with their own patients. Wayfinder DataSync, built on Databricks’ secure, scalable infrastructure, harmonizes these sources into a privacy-safe foundation, preserving full patient journeys and providing the clarity leaders need for strategy, planning, and growth.

Why Wayfinder DataSync Is Different

Unlike tokenization-only approaches, which often create duplicates and distort metrics, DataSync applies advanced Patient Mastering to maintain complete patient journeys. This ensures accurate analysis of referral patterns, leakage, and payer behavior—giving leaders confidence in the decisions they make.

Clearer Market Visibility, Stronger Strategic Decisions

By connecting internal health system data with third-party claims, Wayfinder DataSync eliminates blind spots in patient activity, market share, and referral flow. Health systems and commercial innovators gain access to:

• End-to-End Patient Journeys – Track where patients go beyond your walls
• Competitive Intelligence – See where and how patients are lost to competitors
• Payer Performance – Understand how payers influence revenue and outcomes
• Operational Insight – Measure leakage, referral efficiency, and care coordination how payers influence revenue and outcomes

Key Features & Benefits

Granular Visibility
Unlock 360° views of market dynamics and patient behavior.

‍Accurate Record Linkage
AI-driven matching of patient, payer, and procedure data.

‍Automated De-Identification
Secure, HIPAA-compliant tokenization.

Comprehensive Integration
Seamless joining of internal and external datasets.

Enriched Data Quality
Imputation, normalization, and validation for deeper insights.

Built on Databricks
Scalable performance and integration with modern data stacks.

‍Improved Decision Confidence
Higher trust in patient volume and trend data.

Real Results: Improving Patient Visibility and Reducing Leakage

In a recent implementation, Wayfinder DataSync helped a major health system improve market visibility by increasing data coverage from ~75% to ~92%. This led to a 23% increase in identified Total Leakage Encounters (TLEs) and a reduction in leakage by up to 35%, depending on the specialty. The health system now tracks referral patterns, surgical volumes, and payer behaviors with greater accuracy, helping drive strategy with real data—not guesswork.

The Market View Healthcare Leaders Have Been Missing

Wayfinder DataSync gives health systems a market view they can trust—unifying patient activity across their own network and beyond. By preserving complete journeys and harmonizing internal and external data, DataSync provides a stronger foundation for growth, retention, and competitive strategy.

Turn Complex Healthcare Data Into Clarity

Schedule a demo to learn how clean, complete data leads to better outcomes.

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